Welcome to NewMediaTraffic.com the official site of online media and advertising solutions for used car buying services across the country. A first of its kind company, NewMediaTraffic.com takes thirty years of used car buying experience and fifteen years of Internet marketing expertise and has combined them into a full service Internet marketing and advertising company for professional used car buyers.
Since the beginning of the Internet, old forms of media like newspaper ads and the Yellow Pages have slowly become obsolete. The new media platform (Internet search, mobile, affiliate, text, video, social media, email) has evolved into a fast action, fast response formula for success. The days are gone where a business can place an ad and just pay the monthly bill and expect it to work. With new media dominating business advertising and marketing solutions; small, medium, or large size businesses will probably not survive without a proven marketing team behind them.
The search bar platform itself has evolved into a new “Big Three” distribution – Google, Yahoo and Bing.com. With the advent of Internet search, a person looking to sell their used vehicle can find multiple choices in seconds. With Google, Yahoo and Bing.com taking 95% of the search market share, the ability to be ranked on the first page and capture all available business takes tremendous expertise. With nationwide competitors and lead providing companies (who sell the same lead to multiple dealers) dominating this advertising space, the local car buying service will have a hard time competing unless a true pro is managing their ad campaign. The advertising space on the Internet for used car buying related searches is very competitive. Just in the last few years, we have seen traditional car buying services, dismantling (junk) companies, lead providers and auto pawn companies all advertising for the same search terms.
With Google dominating the current big three search-engines, the Google AdWords program must be explored first. Google has a very complex system involving hundreds of different ranking factors. As Google AdWords has evolved, it has implemented many search-engine-optimization requirements into their pay-per-click system. It takes a pay-per-click and search-engine-optimization expert to understand and implement an effective AdWords campaign.
Our team of automotive and Internet experts will continuously filter out the poor quality traffic, which does not convert to a good lead, and provide better leads which may result in a profitable transaction. With thousands of different search variations people type in to sell their used car, truck, van or SUV; NewMediaTraffic.com has developed a unique system to eliminate wasted clicks (and cost), provide high quality ads, landing page recommendations, and a series of proven follow-up systems.
As most used car related searches are for people searching to potentially buy a car, not sell a car, NewMediaTraffic.com focuses only on people looking to sell their used vehicle. Our system eliminates most searches for the ‘buy’ and concentrates on car sellers only. Structuring a broad match (+modifier), phrase match, exact match, and an exhaustive negative list campaign, you will be ensured of high quality traffic with minimal waste.
We also help eliminate ad impressions and clicks for perhaps non-relevant search queries more geared towards the dismantling world such as salvage, salvaged, junk, recycle and wrecking yards. Other terms like classic, vintage, old school, and certain years of cars are also eliminated as these are more specialty oriented. By eliminating these types of search queries and thousands more, your ad impressions will be reduced, your click-through-rate will go up, and your quality score will get better which means better traffic at a cheaper price.
Being able to have a near pure campaign with a very small amount of wasted clicks is where NewMediaTraffic.com can turn your advertising campaign into a potential gold mine where you can possibly yield a 100% to 400% return on your advertising dollars. NewMediaTraffic.com offers targeted pay-per-click management with Google AdWords and Microsoft AdCenter, search-engine-optimization services, video production and syndication, article syndication with links, text, follow-up systems, and local Google Places.
Whether you buy cars for wholesale, retail, or both; NewMediaTraffic.com can enable a professional car buyer to concentrate on buying and selling a used vehicle rather than spending time managing a complex Internet marketing campaign. Our management fee is a small charge compared to what Google and Microsoft will charge you for the actual ad spend but your ad savings and increase in business will be immense with our unique system.